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Case Studies
Bloomingdales
TV Guide
Canon
Oxford
Gourmet
Timothy’s
Audi
Continental
Bloomingdales TV Guide Canon Oxford Gourmet Timothy’s Audi Continental

No doubt about it, Regatta works with market leaders. Why do they choose us? Because we are experts at preserving brand equity, especially in the department of building long lasting connections with target audiences. We know how to create consumer enthusiasm for a brand by building engaging experiences that not only make strong impressions but that ultimately builds loyalty.

Just check out a selection of our unique and customized programs that we have created over the years for our satisfied clients - leaders in entertainment, media, automotive, retail and healthcare.

Click on the client logo to dive into the details. Some of you won’t have time to read all the fascinating details, so check out our “sneak peek” feature that gives the highlights from each program before you move onto the full case study.

Bloomingdales has been a Regatta client for over eight years and our relationship continues to grow. Working closely with the marketing department on partnership marketing and customer loyalty programs, we continue to help the retailer drive sales and traffic into its stores.

Partnership Marketing

Regatta created a unique partnership marketing program that married top tier consumer electronic and automotive brands with the retailer. The team developed creative promotional offerings leveraging fashion trends. To date relationships have been created with brands such as Samsung, Volvo and Apple and each year a new record for store traffic is set.
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Customer Relationship Marketing


To increase customer loyalty, Bloomingdale's wanted a program that would target its credit card holders and Regatta was tapped to help the brand to craft a plan that would sustain customer allegiance and increase card usage. By generating exclusive entertainment and travel packages and implementing new integrated marketing tools to reach consumers, membership increased significantly within the half of the year.
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Sponsor Activation/Event Marketing

Regatta created a value added program for TV Guide to entice advertisers - a series of exclusive television premieres in movie theaters around the country. The first screening promoted the Sci-fi Channel's mid-season finale for Battlestar Galactica and drew thousands of consumers.
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Experiential Marketing/Consumer Sampling

Tasked with creating a non-traditional consumer sampling program that built on the brand's design heritage, Regatta developed a campaign titled "Discover the Artist in You." Pairing the brand with museums around the country, onsite interactive demonstrations served as extensions to high profile art exhibits and resulted in generating considerable consumer impressions.
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Experiential Marketing/Brand Awareness

To raise the profile of Oxford and entice new members, Regatta created a program that targeted business professionals. A large scale health and wellness fair in New York's Bryant Park allowed consumers to experience and learn about healthy living and Oxford's offerings.
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Customer Relationship Marketing

To increase brand loyalty and retain customers, Regatta built a program for Oxford that offered exclusive rewards to members. Health and wellness partners were recruited and offerings presented to customers through a custom publication.
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Event Marketing

To attract consumers and advertisers, Gourmet celebrated Superbowl Sunday by hosting a delectable gourmet BBQ meal, cooking demonstrations, star-studded viewing party and charity auction. Regatta crafted the program, secured the talent, lured partners and managed the event production.
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Brand Awareness/Partnership Marketing

Timothy’s Coffee came to Regatta to help it build new sales channels. Regatta did just that and more by securing a partnership with Continental Airlines. The program, which began as a co-marketing promotional program, spiraled into a several million dollar coffee sale.
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Sponsor Activation/Brand Awareness

To build brand awareness, Regatta partnered Audi with the Palm Springs Film Festival and Road & Track magazine. On site event activities included vehicles used as celebrity shuttles and an interactive vehicle display that was experienced by thousands of people.
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Brand Awareness/Event Marketing

To generate buzz about travel during the summertime, Regatta created a tennis challenge on the streets of NYC in front of the New York Stock Exchange in which tennis pros took on the public. Partnering with lastinutetravel.com, Continental offered promotional packages to winners.
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