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Bloomingdales TV Guide Canon Oxford Gourmet Timothy’s Audi Continental

PROGRAM
Tasked with creating a reason for customers to favor Bloomingdale’s credit card over competitors, Regatta developed a program that partnered the client with top Broadway shows, concerts, film premieres, sport events and travel brands to secure VIP access for top spending customers. The program also consisted of integrated marketing efforts via direct mail newsletter/magazine, statement inserts, and web promotions.

RESULTS
Top tier “Ultimate Premier” credit card membership increased by 25% within the first 8 months.

Partnership Marketing

Regatta created a unique partnership marketing program that married top tier consumer electronic and automotive brands with the retailer. The team developed creative promotional offerings leveraging fashion trends. To date relationships have been created with brands such as Samsung, Volvo and Apple and high volume sales and store traffic have been reported.
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Customer Relationship Marketing

To increase customer loyalty, Bloomingdale's wanted a program that would target its credit card holders and Regatta was tapped to help the brand to craft a plan that would sustain customer allegiance and increase card usage. By generating exclusive entertainment and travel packages and implementing new integrated marketing tools to reach consumers, membership increased significantly within the half of the year.
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