PROGRAM
Regatta created an exclusive partnership program designed to attract top tier automotive and consumer electronics brands. The goal of the program was to deliver traffic generating promotional offerings that also enhanced the overall brand image, particularly during competitive seasonal time periods and that incorporated seasonal fashion introductions. Partners such as BMW, Volvo, Samsung, Sharp and Apple signed on to create retail sweepstakes and in-store promotions. Marketing included in-store product/vehicle displays, signage, window displays, catalog paging, direct mail, and print advertising. In addition, gift with purchase (GWP & PWP) incentives were created with partners.

RESULTS
Bloomindales generated over $5 million in sales via the Samsung PWP and an additional $100,000+ in incremental gift card sales were reported through the Volvo dealership promotion which also sold over 200 vehicles and drove 2,300+ test drives.