PROGRAM
Designed to deliver TV Guide’s new brand platform in a new, meaningful way, Regatta partnered our client with Landmark Theatres and the Sci-Fi Channel to present the TV Guide Big Screen Tour. The series of “First look” premieres of the Battlestar Galactica mid-season finale took place in 6 markets simultaneously. Promotional materials were designed to brand TV Guide inside theatres and VIPs were solicited and provided with a special seating area. Furthermore, a Q&A with Battlestar Galactica creator, producer and head writers following the screening was arranged.

RESULTS
All six markets sold out with over 1,500 total attendance and extra screenings were added in several markets. The response was tremendous and the program has become a national ad sales initiative for TV Guide.