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Bloomingdales
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Oxford
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Timothy’s
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Continental
Bloomingdales TV Guide Canon Oxford Gourmet Timothy’s Audi Continental

PROGRAM
Audi wanted to raise its profile as a luxury automotive brand and demonstrate this through entertainment. Through a relationship with Road & Track Magazine, Regatta brought the brand into the Palm Springs Film Festival as a title sponsor. This included making sure that Audi’s brand was stamped all over the festival, especially taking advantage of the multitude of media opportunities.

RESULTS
Interactive vehicle displays reached 72,000 people in 11 days. Vehicles were used as celebrity shuttles creating festival buzz and media attention. The Audi A8 was featured on display with Oscar at closing night party staged at trendy Palapas venue and the TT Roadster was displayed at entrance to star-studded gala awards presentation
Partnership Marketing

Regatta created a unique partnership marketing program that married top tier consumer electronic and automotive brands with the retailer. The team developed creative promotional offerings leveraging fashion trends. To date relationships have been created with brands such as Samsung, Volvo and Apple and high volume sales and store traffic have been reported.
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Customer Relationship Marketing

To increase customer loyalty, Bloomingdale's wanted a program that would target its credit card holders and Regatta was tapped to help the brand to craft a plan that would sustain customer allegiance and increase card usage. By generating exclusive entertainment and travel packages and implementing new integrated marketing tools to reach consumers, membership increased significantly within the half of the year.
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