PROGRAM
In order to encourage consumers to travel during the summer season, Continental Airlines through a partnership with LastMinuteTravel.com wanted to create an event that would not only raise its brand profile but would target high-income earners. To do this, Regatta created an interactive tennis challenge on the street in front of the New York Stock Exchange. The event offered volleys with Tennis pros and travel prizes.
RESULTS
The event reached 20,000 financial district employees over 4 hours generating Wall Street and media buzz about joint sponsorship of the Senior Masters Tennis Tournament. |
