Winter 2008

Regatta is thrilled to announce that it has been appointed by Abbott Nutrition’s Similac® brand group to manage and build its partnership program – a well established diaper bag distribution project targeted at new moms. The agency, working in collaboration with Similac’s digital marketing agency, Wunderman, will manage its partner program and develop strategic plans for expanding the campaign and acquiring new partners. Regatta, who won the account in a competitive bid, was selected due to its impressive credentials in integrated marketing and experience with co-branded initiatives. The agency was able to successfully demonstrate its ability to execute and grow campaigns of this magnitude and generate measurable results. Regatta’s creativity and strategic thinking were also cited as deciding factors. 

In the fall, New York & Company hired Regatta to help build a partnership program that would bring new customers into its stores and provide value add to its existing base of loyal shoppers. During the past few months, Regatta laid the groundwork to launch a breakthrough promotion with Jenny Craig and secured a deal for an upcoming campaign with Choice Hotels. The campaign with Jenny Craig - which launched in January - provided an incentive offer for first time Jenny Craig members in addition to an exclusive offer for New York & Company’s Rewards Program members. To date it has generated a positive response and revenue gains for both parties. Plans are in the works to continue and expand the program. The Choice hotels partnership will launch in the spring and a collaboration with Babies “R” Us is also planned. Regatta is also soliciting other potential partners in the health/wellness and hospitality markets. Partners need to be synergistic with the retailer’s brand and must be able to provide extra value to NY&Co. customers. Interested brands should send an email to brandme@regattanyc.com.

Allstate’s True Blue program is designed to provide benefits to long standing policy holders as they reach key customer milestones. Due to government regulations, Allstate has long been challenged with how to enhance customer relationships with valuable offers that appeal to its customers. Not only does the brand want to reward loyalty but it also wants to encourage renewal - thus reducing churn. Regatta was brought on to develop and expand the program by securing new partners and pursuing offers that would be considered valuable by Allstate’s customers. The first test initiative, launched in February rolled out with safety and entertainment initiatives. The results continue to be evaluated in anticipation for next year.

For the last few years, Bloomingdale's has led a charge to support breast cancer research. Through an offshoot of its top customer magazine, Little Brown Book, it has created Little Pink Book. All of the proceeds from exclusive offers such as VIP and one-of-a-kind experiences or products for purchase are donated straight to the Breast Cancer Research Foundation. Leading the charge to recruit partners and build another successful campaign, Regatta is hard at work on the 2008 edition which hits in September/October. This year’s book will reach a wider audience with additional distribution via Women’s Health Magazine and Delta Airlines. Stay tuned for more exciting details. Parties interested in providing product or experiences to raise money for BCRF and be featured in the magazine should contact brandme@regattanyc.com.

Fall 2007

Regatta proudly announces that it has signed New York & Company as a new client. Selected to build brand partnerships for the specialty retailer, Regatta is tasked with marrying NY&Co. with companies that will complement its brand and provide value-add to its loyal customer base of fashion and value conscious women. Initial partners are likely to be fitness and travel/hospitality companies, categories that have been identified as a good match with NY&Co. customers. Regatta will design partnership programs and promotions linked with seasonal in-store events that will enhance existing customers' shopping experiences and expose the retailer to new prospective customers.

To boost the visibility of Bloomingdale's Fall "Artrageous" campaign, an integrated store-wide celebration of contemporary art, Regatta brokered an extensive collaboration with The New Museum of Contemporary Art and the cutting-edge contemporary art publisher, North Drive Press. Regatta worked with The New Museum to create exclusive “Insider” experiences that tied in with the museum’s grand opening, complemented by extensive in-store events and promotions that ran concurrently in the NYC stores. In addition, Regatta helped to craft the Little Brown Artbox, a rare and original compilation of art featuring multiples from 10 cutting-edge emerging artists, available for purchase exclusively by Bloomingdale's customers. The limited edition box was curated through a partnership with North Drive Press, whose works are included in the permanent collections of world famous contemporary museums including MoMA and The Whitney. Sales of the box surpassed expectations.

TV Guide just hosted its 3rd annual New York Television Festival and Regatta was in charge of managing the sponsorship activation and handling all on-site event marketing. The festival attracted over 16,000 attendees, a substantial increase from the previous year and provided a strong platform for TV Guide’s brand exposure. The media company was featured in all festival activities including red carpet entrances, panel participation and in the marketing materials for the event.

Regatta just completed the execution of a unique experience for Bloomingdale's “Insider” customers - the opportunity to race cars with the Classic Car Club. Regatta developed the experience exclusively for the retailer and designed an event that was a huge success. Customers who purchased the package drove in one of the Club’s amazing cars to Limerock Park Raceway where they received driving tips from Skip Barber instructors before racing some of the hottest Formula One vehicles. Customers then retired for drinks at the Classic Car Club's lounge back in Manhattan. This special event is normally available only to Club members but Regatta made it possible for Bloomingdale's customers to have exclusive access for the day. Regatta president, Sam Kaufman, was also on hand to take one of the Formula 1 racers out for a spin!

When Genesis announced their reunion tour, Regatta made sure that Bloomingdale's customers could get in on the action. As the band embarked on its "Turn it on Again" national tour, Bloomingdale's customers were offered the ultimate backstage access - attending the band's private sound check in an empty stadium. Offered in seven markets, the event was a big hit with Bloomingdale's customers that attended the shows.

Summer 2007

Regatta has proudly added insurance leader Allstate to its client roster. We have been hired to develop new initiatives for its customer relationship marketing efforts.  The program will be for its "True Blue" customers, defined as those that have all been with Allstate for 15 years or more. The project is currently in the planning phase and should roll out late this year.

Regatta is currently in the process of moving into a hot new location! Our delectable new space features an amazing view of the city and a sweet new office for Sam our company president.  Best of all, Bodhi, our office Australian Shepherd will have a very long hallway to chase his favorite tennis ball.

Hot off the heels of our very successful partnership initiative with VH1 "Rock Honors" Regatta reached an agreement with The Grammy Foundation to offer a once in a lifetime promotional experience for a few lucky Bloomingdale's customers at next year's 50th Anniversary Grammy Awards. The experience will be a part of an upcoming Bloomingdale's "Little Brown Book" and will feature a soundcheck, VIP seating, backstage access, a special giftbag and much more.

Spring 2007

Regatta recently created another round of successful events for TV Guide’s "Big Screen Presents" program. The events, which featured a premiere of the new Lifetime Television series “Army Wives” starring Kim Delaney, took place in Chicago, Atlanta and Philadelphia. Partnering with Landmark Theaters, fans watched the season premier on the big screen before it hit the small screen. The event was very successful and Army Wives became the biggest TV premiere in Lifetime viewing history. Work on future premiers is already underway.

Regatta is currently working with acclaimed art publisher North Drive Press to create a series of limited edition "Little Brown Artboxes."  These will be available early September as a gift with purchase.  North Drive Press was recently featured in "Daily Candy" and is part of the permanent collection at several of the most prestigious museums across the country. The one of a kind artboxes will feature the work of 10 emerging artists and will be part of the "What's Hot" promotion for Bloomingdale's beginning September 6th.