The Regatta team
At Regatta, we understand that to place great brands together in an integrated way, you must have an executive team that are experts in all the ever changing channels of communications. Since our specialty is in leveraging our client's marketing assets to create one-of-a-kind programs, it is essential that we thoroughly understand ALL the assets being represented.
It takes professionals with salesmanship - but who also intuitively know how to structure plans that can be changed as needed in an organic, smart fashion This ultimately allows all participating brands and partners to benefit in a meaningful way. Depending on the scope of the project, we also have to be experts on how to structure and execute initiatives both nationally and down to a grassroots level.
Let's meet the senior executive team:
Sam Kaufman has been active in the marketing and entertainment industries for over 15 years. As a founding partner in Convergence Group, Sam directed promotions and campaigns for brands including Audi, Bloomingdale's, Camel, Continental Airlines, General Motors, Gourmet and Oxford Health Plans. In the entertainment industry, Sam worked as a talent agent, concert promoter and record producer with clients ranging from Cassandra Wilson and the San Francisco Jazz Festival to Capitol/EMI Records. His expertise includes new business development, project direction, event production, media planning, talent contracting and co-marketing partnership negotiation. Sam has been racing sailboats since he was five and spends weekends teaching Wall Street brokers to sail in lower Manhattan.
Chris Griggs has over ten years of integrated marketing experience. He has worked on national advertising and promotional campaigns for such brands as Wendy's Restaurants, Coca-Cola, the US Military, First Brands/STP Division, Lane Furniture, The London Daily Mirror, USA Hockey, Universal Studios, RemoteWare Software and Freshen's Yogurt along with regional marketing efforts with Blockbuster Video, Perkin's Family Restaurants and Columbia Hospitals. Chris has experience in advertising, promotion and all channels of integrated communications including direct mail, interactive media, local/guerilla marketing and public relations. He has expertise in strategic account planning, account service, new business development, media and copywriting. Chris enjoys hearing a good sailing story but has to date limited his aquatic activity to fishing on the embankment.
Cassandra Harris has over ten years experience working in marketing and communications with premier brands and celebrities, including IBM, Microsoft, Sony, Warner Home Video, AOL MovieFone, David Bowie, the Rolling Stones and Dennis Hopper. She has spent the last five years working for Golin/Harris International & TSI Communications, a top-10 marketing firm and part of IPG. Cassandra has led promotional campaigns for AOL MovieFone including the release of Shakespeare in Love and Batman and American Moviegoer Awards. She staged events for Warner Home Video including the Today Showıs Al Roker playing basketball with the cast of characters from Space Jam to promote its US video release, and a Wall Street Sport day for Sonyıs launch of MiniDisc products. Prior to working at agencies, she worked in marketing/ project development and licensing for Rhino/Atlantic Records. Cassandra enjoys entertaining day cruises, so long as the sea is calm and there are no clouds in the sky.
|
