SPONSOR ACTIVATION/EVENT MARKETING
Regatta created a value added program for TV Guide to entice advertisers - a series of exclusive television premieres in movie theaters around the country. The first screening promoted the Syfy Channel's mid-season finale for Battlestar Galactica and drew thousands of consumers.
Designed to deliver TV Guide’s new brand platform in a new, meaningful way, Regatta partnered our client with Landmark Theatres and the Syfy Channel to present the TV Guide Big Screen Tour. The series of “First look” premieres of the Battlestar Galactica mid-season finale took place in 6 markets simultaneously. Promotional materials were designed to brand TV Guide inside theatres and VIPs were solicited and provided with a special seating area. Furthermore, a Q&A with Battlestar Galactica creator, producer and head writers following the screening was arranged.
All six markets sold out with over 1,500 total attendance and extra screenings were added in several markets. The response was tremendous and the program has become a national ad sales initiative for TV Guide.
For more examples, click on the client logos below: