Bloomingdale's has been a Regatta client for over 15 years. Working closely with the marketing department on partnership marketing and customer loyalty programs, we have helped the retailer drive sales and traffic into its stores and online.
Regatta created a unique partnership marketing program that married top tier consumer electronics and automotive brands with the retailer. The team developed creative promotional offerings leveraging fashion trends. To date, relationships have been created with brands such as Samsung, BMW and Apple and each year a new record for store traffic is set.
CUSTOMER RELATIONSHIP MARKETING
To increase customer loyalty, Bloomingdale's wanted a program that would target its credit card holders and Regatta was tapped to help the brand to craft a plan that would sustain customer allegiance and increase card usage. By generating exclusive entertainment and travel packages and implementing new integrated marketing tools to reach consumers, membership increased significantly within the half of the year. Over the years, Regatta has been able to negotiate partnerships with top-tier properties ranging from Cirque du Soleil, NY Mets and Guggenheim to Tim McGraw, Tony Bennett, Grammy Awards and even the Rolling Stones.
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