Renowned French fashion designer and artist hired Regatta to help him generate exposure for his first US solo exhibition of photography.
Regatta developed a comprehensive public relations, co-marketing partnership and event strategy that leveraged Renoma’s legendary history and achievements in multiple creative disciplines. The agency built partnerships with culturally compatible organizations, such as Financier Patisserie, French Institute Alliance Française (FIAF), Cultural Services of the French Embassy and Bloomingdale’s SoHo to raise the level of exposure, help market the story, and ultimately expose a new audience to his brand and works of art.
50 unique press articles; social media exposure to an audience of 54,000+.
Exclusive preview show created for loyal Financier Patisserie customers promoted to 15,000 individuals; 150 attendees to the preview; and in-store posters at high traffic store locations.
Exclusive in-store Bloomingdale’s SoHo promotion
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